Outbrain is thrilled to announce a multi-year deal with ESPN. The exclusive partnership will see Outbrain Engage become the discovery engine recommending content to ESPN’s global audience, in addition to providing programming insights and real-time analytics to drive digital performance.
Using Outbrain technology, ESPN users will discover personalised content, including stories that reflect their personal interests, coverage of up-to-the-minute trending stories and informative branded content. In addition, partnering with Outbrain will enable ESPN to unlock a powerful new revenue stream by leveraging the desire of other publishers and brands to engage with its unrivaled audience of passionate sports fans, not just on desktop, but on their mobile products as well.
“Personalisation is a core pillar in our mission to serve sports fans. As our global audience continues to grow, Outbrain provides high quality products with scalable solutions,” said John Kosner, executive vice president of ESPN Digital Media.
“ESPN holds a truly unique position in digital media.” said Yaron Galai, Co-Founder and CEO of Outbrain. Outbrain is a full platform solution that is able to meet all of ESPN’s Content Discovery and audience growth needs. As such, we’re confident our ingenuity and continuous product innovations will enable them to continue to build more personalised content experiences across the globe.”
This announcement comes on the heels of recent partnership announcements with Time Inc., Rodale and Le Monde, showcasing Outbrain’s strong growth trajectory with premium publishers. It serves over 190 billion recommendations per month to consumers in over 150 countries. Outbrain partners with publishers and marketers in over 55 countries, including the US, UK, France, Japan, India and Brazil.
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