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The Guardian - UK
The Guardian - UK
Business
Jason Stone

Eric Cantona, Ian Wright for Nike feature in ITV anniversary ad round-up

Ad break’s ITV anniversary special – video

When ITV became Britain’s second broadcaster on 22 September 1955, it also gave birth to the strange love-hate relationship the British public has with television advertising.

While frequently despising the current batch of commercials, TV audiences often have an astonishing affection for older adverts – an attitude which can be described as Marmite … appropriately enough because of a TV commercial.

To mark the anniversary, this week’s Ad break is a whistle-stop tour of the TV advert era and includes some commercials you’ll know and some you probably won’t … each saying something about the time when it was first broadcast.

Jason Stone is the editor of David Reviews

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