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Benzinga
Benzinga
Business
Akanksha Bakshi

Equifax, Team Velocity Partner On Marketing Solutions For Auto Dealers

Equifax EFX Equifax Inc NYSE
  • Equifax Inc (NYSE:EFX) partnered with Team Velocity Marketing, a Data-Driven Holdings company (DDH), to deliver a new subscription marketing service for automotive dealers.
  • Using anonymized Equifax differentiated data assets, Team Velocity developed a proprietary propensity score to identify and target "perfect-time" shoppers, denoting individuals most likely to buy a vehicle now.
  • Team Velocity utilizes lease-end insight and information to identify prospective buyers.
  • "We are proud to bring our unique and differentiated data assets to help dealers more efficiently market to in-market consumers and drive sales," said Lena Bourgeois, General Manager of Equifax Automotive Services.
  • Price Action: EFX shares are trading lower by 0.37% at $225.38 on the last check Friday.
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