Harriet Harman's proposals for positive discrimination to end the gender pay gap have prompted a chauvinist backlash from sections of the press and their readers.
"Women to be more equal than men," says the front page of the Mail, paraphrasing George Orwell to condemn the government's equality bill.
It says under the plans, "companies are to be encouraged to discriminate in favour of female and black job candidates".
The Express takes the same tone: White men could be blocked from jobs and promotions under a so-called equality drive unveiled by Labour.
The Mail describes Labour's deputy leader as a "time warp feminist" with the nickname Harriet Harperson.
Ms Harman expects firms to waste time and money compiling ill-defined 'gender pay audits', while encouraging them to adopt 'positive discrimination' in favour of women. What a bonanza is in store for industrial tribunal lawyers. Does she honestly believe these are priorities for Britain, at a time of cut-throat competition from China and India?
It adds: "The world has moved on since the bra-burning student demos of the 1960s."
The men who have piled onto the Express and the Mail's talk boards to condemn the plans would suggest otherwise. "Does Harman's hatred of men know no bounds?" asks Douglas Quaid from Portsmouth.
"She is a perfect example of a useless article promoted way beyond her capabilities just because she is a woman," says Peter from Kings Lynn.
"This is why millions of us will be voting BNP" says rwebb commenting on the Express site.
The Mirror says the bill will tackle end the British reserve and secrecy on wages to end the gender pay gap.
The Former Tory cabinet minister John Redwood says the plans are "well -intentioned but ineffective".
Harman set out her plans on BBC Radio 4's Today programme, in their 8.10am interview.
On of the programme's segments focused on the bill's aim of ending age discrimination, in this audio report.
This is an edited extract of the Wrap, our daily digest of the papers
