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Birmingham Post
Birmingham Post
Business
Coreena Ford

Entrepreneur is riding high with e-commerce start up Equestrian Rose

A North East equestrian supplier is scaling up after unbridled success in its first year in business.

Equestrian Rose Ltd was founded by Laura Rose in 2021 to sell everything from rider clothing and footwear to bridles and rugs. The e-commerce business has now expanded into a new unit at the North East BIC in Sunderland after seeing an increase in demand for its products, which also includes dog accessories, food and toys, and equipment and tools for stables, tack rooms, arenas and fields.

Ms Rose is also now creating her own collection of riding wear called Equestrian Rose Ltd Apparel, which is due to launch later this year, adding to the shop’s offering.

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She said: “I have always loved horses and I knew from a young age that I wanted to work with animals in any way that I could. Equestrian Rose is my dream and moving into this bigger unit gives us room to have customers come in to see the products and buy in person, which is great as we don’t have many equestrian shops in Sunderland.

“It’s also giving us the opportunity to develop our own fully inclusive apparel line, which has always been my goal for the business. We currently have the prototypes and are just waiting to go ahead and manufacture the collection, which we will then sell on the website and offer for wholesale.”

Ms Rose moved to the North East BIC last May, starting off in a 194 sq ft office, before expanding into a 409 sq ft unit. Following support from the BIC, plus receiving grant funding to support with recruitment, Ms Rose also taken on her first employee, with plans to create more jobs.

Donna Surtees, centre manager at the North East BIC, said: “We’re delighted to have been able to support Laura in recruiting her first member of staff and expanding Equestrian Rose into a larger unit here at the BIC. Our flexible workspace and team of business advisers makes the BIC ideal for fast-growing businesses, and we can’t wait to see how Laura’s shop continues to thrive with the launch of her own range of apparel.”

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