Another telecoms bigwig has proclaimed that 'cool' entertainment services can turn 3G into a 'high-volume, high-revenue industry'. This time it's Doug Rasor, Texas Instruments' Vice President and Manager for Worldwide Strategic Marketing, who explained during a recent keynote address at the 3G World Congress, that custom ring tones, 3D games, multi-megapixel cameras, video and digital TV would fuel the growth of 3G technology.
A story on 3Gnewsroom continues:
"Rasor explained that one of the core trends driving the multimedia experience is the convergence of the wireless and consumer electronics markets. 'We must miniaturize the living room entertainment experience in size, but not in performance,' Rasor said. '...We need to take the high-end electronics experience consumers have come to expect from their state-of-the-art digital cameras, camcorders, and game consoles, and integrate that experience into the cell phone. Meeting consumers' expectations for a secure, state-of-the-art mobile entertainment experience will be a strong step toward making trendy mobile features 'must-have,' revenue-generating services.'"
Quite a compelling rallying cry for the industry. But my favourite part comes later, where Rasor is quoted as saying, "From the convergence of wireless and consumer electronics markets, we'll see tremendous innovation, much of which cannot be fathomed today".
Translation: we're going to make money out of this, goddammit, we just have no idea how.
