Global gaming giant Entain is expanding its esports betting footprint across the Baltic and Nordic regions through a new partnership with DATA.BET, a leading B2B esports solutions provider.
With a particular emphasis on Estonia, the collaboration seeks to bolster Entain’s regional esports offering as interest and wagering activity in competitive gaming continue to climb.
“We are thrilled to partner with DATA.BET who are renowned for being the leading esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit,” Hendrik Ahuna, Director of Sportsbook at Entain NCE, said.
DATA.BET to power Entain’s esports expansion
Under the partnership, DATA.BET will supply Entain with its top-tier esports betting products, including Odds Feed, Risk Management, Bet Builder, and interactive engagement tools such as pitch trackers, scoreboards, live streams, and statistical dashboards.
The integration will enhance Entain’s sportsbook platforms across brands like Optibet and Klondaika, providing access to more than 10,000 monthly esports events spanning popular titles such as CS2, Dota 2, League of Legends, and VALORANT.
“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” Otto Bonning, Head of Sales at DATA.BET, shared.
Entain stated that the partnership is designed to expand esports coverage, improve profitability, and deepen player engagement across its Baltic and Nordic operations. DATA.BET’s technology delivers precise pricing, robust risk controls, and immersive interactive features that help drive turnover and customer retention.
Entain’s focus on esports comes as betting volume continues to rise across the Baltics and Nordics, regions with fast-growing competitive gaming communities. The company’s local presence is anchored by Enlabs, headquartered in Stockholm (Sweden) with offices in Tallinn (Estonia), Riga (Latvia), Vilnius (Lithuania), Malta, Marbella (Spain), and Minsk (Belarus).
Esports has become a lucrative vertical for gambling operators across northern Europe. According to a report by Statista, esports betting revenue in the Baltics alone is expected to reach €4.2 million by the end of 2025.
Through this collaboration with DATA.BET, Entain is reinforcing its presence in one of Europe’s fastest-growing esports regions.
