Entain CEE, part of one of the world’s largest sports betting and gaming groups, has teamed up with fast-betting content provider BETER to enhance its sportsbook brands in Croatia and Poland.
Under the agreement, BETER will supply its flagship betting products to SuperSport, a market leader in Croatia, and STS, one of Poland’s top operators.
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, emphasized the value of the deal: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.”
“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports. This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors,” Gojic added.
BETER to power SuperSport and STS with 24/7 fast-betting content
Through the partnership, BETER will integrate its ESportsBattle tournaments and the Setka Cup table tennis series into Entain CEE’s leading sportsbook brands, providing round-the-clock betting opportunities.
The collaboration underscores the growing role of fast-betting formats in European markets, as operators look to attract new audiences with content that combines speed, engagement, and transparency.
“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow. We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together,” BETER CEO Gal Ehrlich said.
BETER’s portfolio spans both esports and traditional sports, delivering around 700,000 fast-paced events annually with 24/7 live streaming, real-time data, and hyper-accurate odds. Each event offers up to 50 markets, with operators achieving margins of over 7.5 percent.
The company’s premium esports betting content includes ESportsBattle competitions in eFootball, eBasketball, eHockey, and eTennis, along with betting markets for mainstream titles such as CS2, Dota 2, League of Legends, and VALORANT.
In sports, its portfolio includes the Setka Cup, the BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, and official cricket competitions worldwide.
All content is supported by integrity safeguards through partnerships with the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA), ensuring fairness and transparency across its offerings.
