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The Guardian - UK
The Guardian - UK
Business
Jemima Kiss

Enough of the Web 2.0 names, already

My killerstartups.com feed this morning looks something like this:

Pikistrips dLook Vquence Quotify Mvh Si-Mi Spyk Sporevote Zaptxt Macyenta Buttonator AskUrPals Realseekr YouTagem Dimpls Kudda Liligo DoHop Loud3r Moboup Hoojano Greenzer Tagoo Briz Yidio Oriango MeGlobe Ipopetz Feedzz Tredi Estilook Twannabe Dexrex...

Did someone sit on a keyboard?

Not to slight any of these websites at all, but aren't we getting a bit bored of crazy Web 2.0 names? Or is it a necessary short-URL evil?

Photo by Stabilo Boss on Flickr. Some rights reserved.

I'm not of the opinion that does-what-it-says-on-the-tin names always work either - WriteToMyBlog is a bit clunky, as is AskUrPals - but there is an art of balancing originality and practicality in a company name, especially when these days the objective of a company seems to be to get it used as a verb.

Probably an indication of Yahoo's diversification into lots of different projects (rubber, piping, milling equipment...) that we Google things on the web, rather than Yahooing them...

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