Sun-worshippers may not have to travel too far to enjoy a Mediterranean-style beach club experience - because a pop-up version has been created in Skegness.
Organisers claim the Playa at the Pier will be the ultimate summer hot-spot for families wanting to unwind and get away from it all.
Offering a rooftop style experience, the new venue boasts it will elevate the seaside town to new heights and ensure it’s the ultimate staycation destination for UK families.
Situated on Skegness Pier deck, Playa at the Pier offers stunning sea views perfect for plenty of Instagrammable moments.
This new pop-up is guaranteed to offer chilled vibes whilst visitors relax and unwind with a classic cocktail watching the sun go down.
Paige Harris, of pier owners Mellors Group, said: “After such a difficult year for the travel and tourism industry, we’re really excited to announce that building has commenced on the new pop-up experience, Playa at the Pier.
“This new family experience is the perfect place for parents to relax and unwind by the pool whilst the kids play in the many entertainment areas.
“There’s so much coming to the Pier in 2021 and we’re thrilled to welcome back families, old and new to Skegness Pier for the ultimate British staycation.”
