English club Southend United have been ridiculed as they accidentally renamed one of their stands after a serial killer Rose West.
The National League team recently announced that they had sold naming rights of one of their stands, renaming the West Stand the new Gilbert & Rose West Stand.
West is one of the infamous serial killers in British history with Rose, along with her husband Fred killing at least 12 people.
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And people flocked to social media to ridicule the club, with one saying: "I don't think they thought this one through."
While another said: "How has this been approved?"
Southend, preparing for a second season in the National League, have been contacted for comment by Mirror Football . The club have endured a miserable time of it in recent seasons, posting an uninspiring 13th-placed finish in the National League last term.
That at least stopped the rot after two successive relegations. Southend legend Kevin Maher is hoping for a much better season this time around, having taken over from Phil Brown last October.
Brown's departure and trouble behind-the-scenes led to Southend favourite Stan Collymore getting involved with the club.
The former striker, who spent one prolific season at Roots Hall before being sold to Nottingham Forest in 1993, was appointed senior football strategist earlier this year and not long after his appointment there was a much-needed upsurge in results.
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