England’s triumph over Mexico in the World Cup attracted a peak live audience of 9.1 million on BBC One and BBC iPlayer despite kicking off at 2am BST – the biggest television audience ever for a live UK broadcast at that hour.
The dramatic 3-2 win drove the biggest day ever recorded for BBC iPlayer, the BBC Sport website and app and for BBC Sport’s social video views, the broadcaster said.
The round-of-16 victory, in which Jude Bellingham scored twice and Harry Kane fired home a penalty, also delivered record-breaking audiences across BBC One and BBC iPlayer, with supporters staying up into the early hours or catching up on the drama later that morning.
Despite the game kicking off an hour later than scheduled, at 2am BST, the BBC said England’s victory attracted a peak live audience of 9.1 million on BBC One and BBC iPlayer, with an average audience of 7.8 million.
The match drew the biggest television audience ever for a live UK broadcast between 2am and 4am, the broadcaster said.
The BBC’s director of sport, Alex Kay-Jelski, said: “These are phenomenal figures and a brilliant reflection of what happens when the nation comes together behind England. Millions of fans sacrificed a night’s sleep to witness an unforgettable World Cup victory, while millions more caught up as soon as they woke up. It was one of those truly special sporting moments that people simply couldn’t afford to miss.”
The audience was more than triple the previous overnight record set at that time, which was during the Rio 2016 Olympics when more than 3 million people stayed awake to witness Mo Farah’s 10,000m gold medal triumph alongside Jessica Ennis-Hill’s and Greg Rutherford’s medal-winning performances.
The night brought a huge increase in digital audiences, with England’s progression to the quarter-finals generating 11.6m requests across BBC iPlayer, the BBC Sport website and app, becoming the highest of any major football tournament on the BBC.
This contributed to BBC iPlayer’s biggest ever day on record on Monday, with 48m requests for World Cup and other BBC content.
Elsewhere, 15 million unique visitors came to the BBC’s website and app, also making it the biggest day on record for both platforms. BBC Sport’s live text coverage page was viewed more than 18.6m times globally, including 13.3m views in the UK.
The match also became the biggest single day ever for BBC Sport across social media. The broadcaster said BBC Sport recorded more than 330m video views across its social platforms, the highest daily total in its history. More than 65m of those views came from Harry Kane’s viral post-match interview with BBC Sport’s Kelly Somers, in which the England captain had lost his voice.
The match proved a success among audiences catching up later in the morning, the broadcaster said.
The BBC’s highlights have been streamed a record 5.9m times on BBC iPlayer, the BBC Sport website and app, and on the BBC Football YouTube channel.
For those unable to stay awake, the BBC’s exclusive full rerun of the match on BBC Two also attracted significant audiences, attracting a peak audience of 1.1 million viewers and an average audience of 900,000 as fans relived England’s dramatic victory.
