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The Guardian - UK
The Guardian - UK
Environment
Pete May

Energy saving just got erotic

Friends of the Earth and Nuts magazine advert
It's looking promising for Will – until Chloe notices the TV's on standby

Friends of the Earth and Nuts magazine – an unlikely alliance. The catalyst is FoE's "sexy" YouTube ad featuring amorous couple Chloe and Will. Chloe has accepted a late-night coffee at Will's flat – as long as he doesn't overfill the kettle. She suspects he left the heating on while he was out, but he bluffs, claiming the warmth is due to cavity wall insulation. All is going well and Chloe is down to her underwear when she spots the TV is on standby. Cue premature end to the night. So bad it's brilliant.

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