
Buckle up folks, Black Friday madness is here.
The scrabble to get the best deals on the internet is well and truly on, but if all the commotion makes you want to do is run away, we’ve got the perfect hideaway for you.
Back Friday officially starts on November 29 but sleep specialists Emma have launched an early Black Friday deal; an incredible 40 per cent off EVERYTHING.
That’s mattresses, mattress protectors, pillows and bedding, all yours for nearly half the original RRP. If you’ve recently moved house or need to replace your knackered bedding, this is the perfect time to take advantage of the bed-in-a-box brand’s biggest Black Friday sale ever.
But the best part is, you don’t even have to wait for the Black Friday sales to get these offers, because Emma is running the promotion right now. Use code BLACK40 at checkout.
If you’re not familiar with Emma products, here’s a little about their star products:
Emma Original Mattress
Sweet dreams are made of this mattress, which uses three layers to give the best night’s sleep possible – whatever your sleep style.
The base of supportive HRX foam offers plenty of support for your back and spine (it's one of the firmest foam mattresses on the market) and also absorbs movement elsewhere, so if your partner gets up in the middle of the night, you won’t be shaken from your slumber as a consequence.
Above that is a slim later of visco-elastic, which will gently contour your body and hold you comfortably in your position, whether you’re a side, back or front sleeper. Foam has a tendency to retain body warmth but thanks to the top-most layer of breathable Airgocell foam, you’ll stay cool all night long. The open-pored foam also helps wick moisture away and is great for air flow.
The three layers of the mattress are encased in a temperature-regulating top cover, stitched to a breathable bottom cover to reduce humidity and keep the air circulating.
Available in UK Single, UK Small Double, UK Double, UK King and UK Super King sizes.

From £429 | Emma | Buy it now
The Emma Mattress Protector
Guilty of munching toast in bed? Protect your mattress from food spills, dust and bacteria as well as crumbs with the mattress protector. It’s also helpful for allergy sufferers as it removes 89.3 per cent more dust mites than over protectors. While it’s waterproof and breathable, it comes with Purotex technology too, which has moisture-wicking qualities than keep bacteria and other bed foes at bay.
Emma offers a 10 year guarantee on all its mattresses, but you can increase its lifespan just by adding a protector. It’s a great investment in your sleep environment that you won’t have to repeat for quite some time.

From £140 | Emma | Shop the sale
The Emma Pillow
Just like the mattress, the Emma pillow is made with three layers designed specifically for your comfort. The cover is made from temperature-regulating fibres while the supportive cold foam and Airgocell layer all work to ensure you won’t wake up a sweaty mess. Whether you’re a hard or soft pillow sleeper, this pillow will keep your head comfortable and supported until your morning alarm goes off.

£65 | Emma | Shop the sale
The Emma Bedding
Finish your dream bed with the final touch – Emma duvet cover, pillows and bedsheets. The fitted sheets will cover every inch of the mattress and thanks to the elastic corners, there’s no chance of them coming lose for you to get tangled in.
Available in grey and white, the cotton sateen pillowcases will work for every bedroom décor style. They’re reversible too, so you can flip your bed look as the mood takes you.

From £24 | Emma | Shop the sale
To get the 40 per cent off discount, simply use this code at the online checkout: BLACK40
Looking for a deal?
Considering a new TV? Fancy a proper coffee machine? Or just tired of over paying on your monthly phone contract? Black Friday provides the perfect opportunity for a discounted splurge.