"Rap superstar Eminem, who claims that he could fetch more than $10 million for endorsing a product, is suing Apple Computer on grounds that it used one of his hit songs in a TV advertisement without permission. Eight Mile Style, music publisher of the artist, whose real name is Marshall Mathers III, filed the copyright infringement lawsuit last Friday in U.S. District Court in Detroit. It also names Viacom, its MTV subsidiary and TBWA/Chiat/Day advertising agency as plaintiffs," reports Reuters.
"At no time did Apple, Chiat/Day or MTV receive authorization or permission to record, reproduce, perform, transmit, copy, use or otherwise exploit the composition ("Lose Yourself") for any purpose," it says.
"Defendants have acted intentionally, recklessly, willfully and in bad faith," it adds.
