It's a topic few men are familiar with, but one little boy had an awkward discussion with his mother about feminine hygiene products and the video of it is proving popular online.
The footage shows a child in what appears to be a US supermarket holding a pack of sanitary pads, asking his mother "don't you use these for your butt?"
She seems confused so he goes on to explain that he's seen her using them in the past. "So you still want a pack of them?", he asks, before his mother snaps and tell him to "put it back".
While the child in the video might be unclear exactly how the pads are used, there is probably less excuse for the person who posted the video which describes the boy as holding a "pack of tampons".
He clearly isn't. While tampons are, like sanitary pads, a feminine hygiene product, their application differs - although neither, of course, should go "up your butt".