All Emap's consumer magazine and radio websites, including Today's Golfer and Magic FM, will be running classified ads as a result of a partnership with Oodle, the web classified site.
Emap is hoping to drive up traffic and revenues for its online properties by tapping the UK's £379m classified ads, but the deal is also significant because classifieds are inherently localised. That's an ad market worth £3bn a year in the UK.
Magic FM, which was one of the first sites to introduce Oodle ads, has already seen traffic increase by 100%. The classified ads will support a new version of Magic, Magic Local, that will launch soon, inviting users to post Oodle ads for free.
