Geir Borholm has made a career out of dressing, dancing and singing like Elvis Presley.
But if you asked the tribute artist whether he wanted to live like The King himself, Mr Borholm's answer is a clear no.
"Elvis said in an interview, 'The man is one thing. The image is another, and no-one can live up to the image'," he said.
"They put you on a pedestal situation and you know that's not who you are.
Mr Borholm said he would actually "hate to be Elvis".
"I think he really hurt inside and people misunderstood him a lot," he said.
There have been plenty of other performers who have heavily influenced popular music, from Nirvana's Kurt Cobain, Queen's Freddie Mercury and The Beatles.
But only Elvis sparked a phenomenon that prompts countless tribute artists from across multiple countries and cultures to recreate a performer who died almost half a century ago.
Elvis was 'original'
The weekend's Cooly Rocks On Festival on the Gold Coast saw some of Australia's best Elvis tribute artists strut their stuff.
One of those artists, Anthony Fenech, said there was a "plain and simple" reason why so many like him still recreated The King.
"We're paying tribute [to] what he did on stage, move for move, look for look," Mr Fenech said.
"Elvis never had anyone to copy.
"It was original. That was him and that's what made him the king of rock and roll."
Mr Fenech has been an Elvis tribute artist for about five years, styling himself on the performer's 1950s look.
"It's tiring. It's stressful, but it’s so much fun and, once you're on that stage, all that goes away and it's five or 10 minutes of magic."
There can be 'only one'
Mr Borholm said Elvis tribute artists should not be confused with Elvis impersonators.
"Some actually believe that they are Elvis, which is insane," he said.
"There's only one man."
Mr Borholm said the goal of a tribute artist should be to "give respect and tribute to the music" and the "showmanship of the guy".
"John Lennon said it himself, 'Before there was Elvis, there was nothing'," he said.
"He was extremely humble. He was a country boy to start with."
Elvis creates 'unity'
Beyond the tribute artists, a considerable and keen community could be seen at Cooly Rocks On.
At least 100 fans lined up for a post-show photo with tribute artists like Anthony Petrucci.
Mr Petrucci said the community meant "a hell of a lot".
"If someone was to ask me what Elvis' name meant, it's unity," he said.
"It brings so many different people together from all parts of the world, from all walks of life.
It is a community Mr Fenech knows all too well, with his father also performing as a tribute artist for more than two decades.
"Everyone knows everyone's name," he said.
"There's just a camaraderie amongst the Elvis tribute artists [and] it's something I'm very proud to be a part of."
Bright hopes after a 'sad' past
Mr Borholm said Elvis Presley's life could be re-written as a 'Shakespearean tragedy'.
"People don't want to remember the 1977 era because that's when he started to really destroy himself and that's really bloody sad," he said.
But Mr Borholm said he had high hopes that Australian director Baz Luhrmann's new biopic would capture "the humanity of Elvis".
"How he hurt, how he felt, the disappointments … he was extremely lonely," Mr Borholm said.
"The pressure to be a guy like that would be insane."
