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The Guardian - UK
The Guardian - UK
Technology
Elena Cresci

Elon Musk wants name for new boring machine. Internet goes wild

elon musk
Elon Musk whips Twitter into a geek frenzy with boring machine. Photograph: Sarah Lee/the Guardian

Elon Musk needs a name for his new digging machine – so he asked the internet. And we all know how much the internet likes naming things.

The Tesla CEO has a new venture called the Boring Company, which, rather than being a company about uninteresting things, is a tunnelling company aiming to help Los Angeles traffic by digging tunnels underneath the city.

Last week a tunnelling machine was spotted:

Probably aware of the boring puns inevitable with a name like the Boring Company, Musk asked Twitter what he should name his new toy:

And the suggestions started rolling in:

Obviously no internet naming competition would be complete without:

Don’t expect a variation on this theme to win, though:

But most importantly, it was a chance for Twitter to nerd out a bit:

Musk certainly dug himself a hole with that one.

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