Twitter finally rolled out an ad-sharing update to its content creators July 13, making good on a promise Elon Musk first made to his users in February.
Faced for the first time with a real Twitter competitor in the form of Mark Zuckerberg's Threads -- which surpassed 100 million users less than a week after its launch -- Elon Musk has been striving to highlight the advantages of Twitter over Threads, namely saying that it is a more balanced platform than the "false happiness" of Meta's platforms.
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"Revenue payout to content creators will be cumulative from when I first promised to do so in February," Musk tweeted.
Revenue payout to content creators will be cumulative from when I first promised to do so in February
— Elon Musk (@elonmusk) July 13, 2023
This ad-share revenue will start making its way into the bank accounts of Twitter creators over the next 72 hours, according to an email sent from Twitter and shared by several prominent Twitter accounts.
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"We are delighted to share a portion of our ads revenue generated from your Tweets' replies with you," the email reads. "We want to make sure you can benefit from your posts as a Creator, and this is yet another step towards that goal."
Musk teased out the coming possibility of ad sharing June 9, saying at the time that the first block payment will total $5 million. He added that "the creator must be verified and only ads served to verified users count."
NEWS: Twitter will require “5M+ Tweet impressions in each month for the last 3 months" to be eligible for Ad Revenue sharing. pic.twitter.com/LPzKZAX1BJ
— T(w)itter Daily News (@TitterDaily) July 12, 2023
Eligibility for this new program, according to a screenshot shared July 12 by Twitter Daily News, hinges on two things: a Twitter Blue subscription and 5(+) million tweet impressions each month for the last three months.
Since the announcement, Twitter has begun sending ad share revenue to Creators. The largest payout thus far has been to @Billym2k, an account with 2.1 million followers who received $37,050.
i like twitter pic.twitter.com/WRRoKUl3pr
— Shibetoshi Nakamoto (@BillyM2k) July 13, 2023
Brian Krassenstein, with around 750,000 followers on the platform, shared that he is receiving just under $25,000.
Users are reportedly getting thousands of dollars as part of this program. pic.twitter.com/YAgUBzPNS2
— T(w)itter Daily News (@TitterDaily) July 13, 2023
