Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
National
Andrew Griffin

Elon Musk sells 20,000 flamethrowers to the American public, jokes about 'zombie apocalypse'

Elon Musk has sold $10 million of flamethrowers to the British public.

The weapons – which appear to have begun life as a joke, though are probably more of a marketing stunt – will be issued to people in the spring. Mr Musk claims they are completely safe, despite the fact they can spew out flames.

Still, the PayPal co-founder said each of the flamethrowers would come with a free fire extinguisher and buyers need to agree to certain conditions before getting the device in spring.

Four days after announcing that he would sell 20,000 flamethrowers for $500 each – and after several promotional tweets – the weapons have now sold out.

"When the zombie apocalypse happens, you'll be glad you bought a flamethrower," he tweeted last Saturday. "Works against hordes of the undead or your money back!"

Another tweet joked about false rumours that he was triggering such a zombie apocalypse.

“The rumor that I’m secretly creating a zombie apocalypse to generate demand for flamethrowers is completely false,” he tweeted. “You’d need millions of zombies for a so-called ‘apocalypse’ anyway. Where would I even get a factory big enough to make so many!?”

More serious posts suggested that the flamethrower isn't actually dangerous and that "a flame shorter than 10 ft is A-ok", he posted. "Our design is max fun for least danger. I’d be way more scared of a steak knife.”

The flamethrowers appear to have been created as a way of generating publicity for The Boring Company, a firm that Mr Musk hopes will drill holes in the ground to send super-fast transit through. He has sold novelty products in the past, such a 50,000 hats that were also marketed through a range of confusing tweets.

Mr Musk is facing questions over whether Tesla will need to seek extra funding as it struggles to produce as many cars as it had promised.

 

The Independent's bitcoin group on Facebook is the best place to follow the latest discussions and developments in cryptocurrency. Join here for the latest on how people are making money – and how they're losing it.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.