It won't be alone. Tesla's existing luxury plug-in cars have helped galvanise traditional carmakers. Witness this week's striking news from Volvo that all its new models will be totally or partly electric from 2019.
As
I hope it all works out. I also think
His gigantic
Yet all this makes it hard to understand his obsession with something that is scientifically suspect and might even hamper efforts to tackle the great environmental challenge of climate change: his plan to colonise Mars.
He set out his latest thoughts a few weeks ago, explaining how reusable technology could cut costs so that a self-sustaining city of 1m people could eventually be settled on Mars.
I have no problem with his enthusiasm. Only an unimaginative dullard would deny the thrill and ingenuity of space travel. I can also forgive
What is troubling is, first, he seems to think of Mars much as early European explorers viewed
Mars is in a pristine state and experts say it should stay that way if we are ever to find proof of past or present life there. Plonking a city of 1m humans on it could wreak havoc with such efforts, according to veteran space scientists such as
Those who have mooted solutions talk of "terraforming" Mars, perhaps by introducing powerful greenhouse gases - just like the ones Earthlings are struggling to cut on the one planet where we know that life can exist.
But there's a larger worry about
Really? This seems a big ask considering the sums needed to shift away from the fossil fuels that threaten to warm Earth beyond bearable human limits.
It is estimated that meeting the aims of the
It's more unsettling to think of what the money and time spent on developing technologies for Mars travel, not least by trailblazers such as
It's true that governments in rich countries may not need to choose between funding space travel and fighting climate change, nor well-intentioned billionaires. But they should not need to. Ultimately, there is something unseemly about the idea of the world's wealthiest shooting off to Mars and leaving the rest of us behind on a failing planet, especially those who say they want to save it.
The world would be far better off if
The writer is the FT's environment correspondent
Copyright The Financial Times Limited 2017