Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Street
The Street
Tony Owusu

Elon Musk Addresses Reports That He's Rigged Twitter's Algorithm to Benefit Himself

The media reports surrounding Elon Musk using his status as CEO of Twitter (TWTR) to boost the reach of his own tweets are false. 

At least, according to Musk. 

DONT MISS: Twitter Engineer Says He Was Fired By Elon Musk for Refusing to Inflate His Popularity

"Several media sources incorrectly reported that my Tweets were boosted above normal levels earlier this week. 

As proof that the media got the story wrong, Musk said that the impressions of his recent, supposedly boosted tweets, are much lower than some of the more popular ones he posted before his acquisition. 

The response comes about a week after a Twitter engineer said he was fired by Musk for refusing to "artificially inflate his view counts."

The engineer, who goes by the name "jordan," said he turned down the request from Musk, who bought the social media company last October for $44 billion, to increase the number of view counts for his personal account. 

"This was me, my 6.5-year stint at Twitter comes to an end today," he tweeted. "Proud of the work we did and have full confidence the three or four people left will be able to honor Elon's request to artificially inflate his view counts (and view counts for advertisers). Not me though."

On Feb. 7, Musk pushed for answers and asked the engineering team why his engagement numbers had declined.

He said that he should have more than "tens of thousands of impressions" since he has over 100 million followers, Platformer reported, citing several sources.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.