Children of the 80s (or indeed children of any earlier decade) will probably remember that semi-irritating "Ello Tosh, got a Toshiba?" advert that plagued television screens. Still, it did Tosh a fair bit of good and raised the profile of the company.
Lately, though, they've been a bit quiet on the advertising front. But no more: last night they resurrected the "blueprint man" in a new campaign.
Swapping the late great Ian Dury for the not-quite-so-great Suggs, blueprint man is back and he's advertising notebooks. And apparently JC001 does a little rap thing over the top to appeal to ver kids - for those not in the know, he's "the fastest rapper alive" ... and I don't think they're talking about sprinting. It was certainly iconic in its day, but I wonder whether it will connect with many people second time around.
I wonder what other adverts could be resurrected? Personally I've always been a huge fan of "Secret Lemonade Drinker". The campaign to bring that hairy midnight imbiber back to our screens starts here.
