Lagardère, France's largest media company, wants to expand in China and Russia and to roll out new online ventures to counter the effects of a sharp decline in advertising in western markets. In an interview with the Financial Times, the ceo of the company's media arm, Didier Quillot, predicted "very weak" advertising markets in the US, Spain and Japan and "very difficult" conditions in France and the UK.
Lagardère is one of the world's biggest magazine publishers, whose titles include Elle and Paris Match . It also runs the Europe 1 radio station and publishes Le Journal de Dimanche, one of France's two national Sunday newspapers. (Via FT.com)
