Electric Ireland has announced a new partnership with the Camogie Association, which will see Electric Ireland support the game across grassroots, Higher Education and Intercounty levels.
The three-year deal will see Electric Ireland become the title sponsor of the Electric Ireland Camogie All-Ireland Minor Championships and the Electric Ireland Camogie Third Level Championships, along with the Camogie Association’s Hurl With Me programme.
The new partnership extends Electric Ireland’s long-standing support of youth development in GAA to Camogie for the first time.
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A key part of the partnership is to extend beyond competition and encourage participation among young girls, through the Electric Ireland “Hurl With Me” initiative.
This four-week programme for seven to 10-year-old girls encourages parents and their daughters to get involved in Camogie and learn the basic skills through expert coaching and mentoring.
To support this announcement, Electric Ireland has teamed up with former Wexford Camogie player, Ursula Jacob, who played Minor for her county and Third Level Camogie with the Waterford Institute of Technology (now South East Technological University), before going on to excel as a senior inter-county player.
“I am thrilled to be an ambassador for Electric Ireland’s new Camogie sponsorships and excited to see how this added support will help to promote and evolve the game that I spent so much of my life playing,” said Jacob.
“I also know just how important the added sponsorship of the Hurl With Me Programme will be in developing our youngest players, and in turn, the game. I have so many fantastic memories of playing Minor for my county and of my Third Level playing days in Waterford and look forward to seeing the positive impact the sponsorship will have on the teams and players across the country.”
Antrim and TU Dublin camogie player Róisín McCormick, said: “This is brilliant news for Camogie.
“We have all seen how the Electric Ireland Game Changers campaign has played a massive role in creating greater visibility for women’s football and how the numbers participating in the game have increased as a result of that support.
“Camogie is central to many small communities in Ulster and I’m very excited to see the positive impact that having Electric Ireland behind it at entry, college and Minor level will undoubtedly have.”
Camogie Association President, Hilda Breslin, added: “The Camogie Association is delighted to welcome Electric Ireland on board as the new title sponsor of the All-Ireland Minor Championship, CCAO Third Level Championships, and the Hurl With Me Development Programme.
“Through its sponsorships of corresponding GAA championships, we have seen Electric Ireland’s continued passion for supporting youth and the development of young players, it is exciting to now see this support extended to our young Camogie players.
“Third Level and Minor Camogie are closely linked in the lasting impact the Championships have on our future Camogie stars and we look forward to watching as Electric Ireland shines a light on these players and the rich heritage of Camogie.”
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