Shoppers have been flocking to buy an electric clothes dryer sold by Home Bargains.
The product is currently sold out online and has generated huge excitement on social media, reports the Liverpool Echo.
One happy shopper wrote on Facebook: "Managed to get hold of the heated clothes dryer at Home Bargains that is selling like crazy on the market at present.
"Holds 10kg of washing and much easier and much cheaper than a tumble dryer to run, clothes dry in 30 mins and hardly any needs ironing plus my landing smells amazing of fresh washing."
The post about the £35 dryer has attracted more than 8,000 comments and more than 6,000 reactions.
A product description on the Home Bargains website reads: "This Freestanding Electric Clothes Dryer gets your clothes dry come rain or shine.
"Whether you want to warm up your towels on a cold day, dry some jumpers or delicate items or air some damp clothes, this dryer is ideal with its 10kg drying capacity.
"The Clothes Dryer is lightweight and packs away for easy storage so it is perfect for when space is at a premium."
The news comes after the release of a similar product by Aldi, which also triggered enthusiasm among consumers.
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