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The Guardian - UK
The Guardian - UK
Technology
Bobbie Johnson, San Francisco

Electric cars: Tesla ready to go Deutsch

Elon Musk, CEO and chairman of Tesla Motors
Elon Musk, CEO and chairman of Tesla Motors Photograph: Tesla Motors

It's been a rocky year for the nascent American electric car maker Tesla, but the company - headed by Praetorian polymath Elon Musk - plans to extend its reach in Europe by opening a new sales and service centre in Munich later this week. Probably helps that Daimler, the German maker of Mercedes, holds a significant stake in Tesla - but the move also follows on from the firm's London store (it's in Knightsbridge, just a champagne cork's pop away from Harrod's) and the scheduled opening of another spot in Monaco. Two questions: has anyone been to the London location? And while these exclusive locations are perfect for Tesla's sporty Roadster models, will they help push the slightly-lower-down-the-scale Model S?

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