Election 2013: Labor campaign launch - in pictures

Homer the dog, named after the philosopher - not Simpson checks media equipment for explosives Photograph: Mike Bowers/Global Mail

Former prime minister Bob Hawke is introduced to one of the biggest cheers of the day Photograph: Mike Bowers/Global Mail

Deputy prime minister Anthony Albanese gives the traditional warm up speech Photograph: Mike Bowers/Global Mail

Therese Rein introduces her husband, with an story about him shopping at Bunnings Photograph: Global Mail/Mike Bowers

Kevin Rudd gives his set-piece speech Photograph: Mike Bowers/Global Mail

Family and advisors sit behind Kevin Rudd as he makes his speech Photograph: Mike Bowers/Global Mail

The audience watches as Kevin Rudd makes his speech at the Brisbane Convention centre Photograph: Global Mail/Mike Bowers

Kevin Rudd on stage with his family post-speech Photograph: Mike Bowers/Global Mail

After the speech Kevin Rudd gives an interview to the ABC Photograph: Mike Bowers/Global Mail