Emergency services have rescued a toddler and an elderly man, believed to be a relative, from Llanelli beach.
The pair had gotten into difficulty in thick sand at low tide and faced a race against time to be freed.
Thankfully they were swiftly rescued in front of a crowd of 100 people who had gathered at the scene.
Anthony Brain, who was at the scene, said the emergency services arrived quickly and calmly.
He said: "They got stuck in the mud. Luckily the tide was out.
"There were around 100 people watching but paramedics had everything under control."
He added: "There are no signs warning people how dangerous the coast is."
The incident happened near the front of St Elli Bay bistro/cafe.
A spokeswoman for Dyfed Powys Police, said: "Police were called just after 2.45pm today, Wednesday 21st April, to a report of a man and a child stuck in mud on Llanelli Beach.
"Police, H.M Coastguard and the Fire Service attended. Both are now safe."
