Name: Logo Design London
City: London
Website: http://www.logodesignlondon.co.uk/
Logo Design London is a logo and graphic design agency in London, focusing on the highest quality logo designs for all types and sizes of businesses.
2012 has been one of the hardest years since the recession hit in 2008. With many businesses cutting down on their marketing spend, professional logo designs either have not been the biggest business priority or are simply perceived as an excess cost. We've seen many small businesses preferring to do their logos on the cheap and without long-term consideration about their brand and client loyalty. With so many different price points to choose from, low costs to entry and a highly competitive market, efficiency, exposure and quality in the creative industry are the key to running a successful business.
The best efficiency moves for us last year have been several things: firstly, we've upgraded our equipment (computers, tablets and the software), which had helped us with production of higher quality graphics at a much faster rate.
Secondly, hiring a very skilled SEO agency has helped us to triple our year-on-year revenue through increased online exposure in search and in social networks. As a result, we now receive enquiries not only through the website but also through Facebook's company page and other social networks.
Lastly, next month we'll be re-launching our website. The new website will allow us to easily produce and publish new content in no time, and therefore will help us increase exposure and most importantly, efficiency.
Martin Christie is the creative director at Logo Design London
