Mobile operator EE has announced a deal with TVPlayer to put 25 channels, including Discovery and UKTV channels such as Gold and Alibi, on to its fledgling TV service.
The UK’s biggest mobile operator has added the channels, which include broadcasters such as National Geographic, British Eurosport, History, Sony and Cartoon Network, through the addition of the TVPlayer Plus On Demand app.
To access the portfolio of channels, new and existing EE TV customers will have to stump up £4.99 a month.
“EE TV customers have always loved being able to pick and choose premium channels without the commitment of a fixed contract or a hefty monthly fee,” said Simeon Bird, director of EE Broadband and TV. “It’s a great addition to EE TV’s On Demand section, which already contains a huge range of movies, entertainment, music, kids and international content.”
The EE service has all of Freeview’s 60-plus TV channels and 25 radio stations, as well as the option to subscribe to channels such as Sky Sports, Sky Movies, Wuaki and Hopster.
In August, EE unveiled a host of new features to the TV service in the biggest update since its launch.
In February, the company launched a multi-million pound campaign featuring Kevin Bacon and stars of Channel 4’s Gogglebox to promote the service.
