EE just launched two AI-powered features designed to help you find new content.
That includes a new search engine and a questionnaire approach for finding decent options.
Today, EE has launched a pair of new features, which should revolutionise the process of looking for content on your TV. That kicks off with Smart Search, which is an AI-powered search engine built into EE TV.
Described as "the next step in the evolution of TV searching," this comes to market with a lot of promise. So, how exactly does it work?
How does EE TV Smart Search work?
The video above comes direct from EE, and shows off how to use the new feature. In essence, the search function uses conversational AI to help you find content.
In the video, that shows searches as simple as 'British soaps', which pulls up Coronation Street, Eastenders and Hollyoaks. More interesting is the ability to simply describe the kind of thing you'd like to see.
For example, we see the user searching for 'good films with plot twists' and the engine is able to pull up options. I'm not enough of a film buff to tell you if they're good recommendations, but I've got no reason to assume they're not.
According to the brand, other possible search terminology includes "films with the actor from...", or quotes from a TV show or movie. For those who aren't great with remembering names, this could be a really handy addition.
EE TV Mood Matcher
Falling into the same launch is a second feature called Mood Matcher. That's also powered by AI, and is designed with a similar end result in mind – helping you to find what you want to watch without too much effort.
This one gets viewers to answer a few questions about their mood, genres and themes they're interested in, before serving them a selection of personalised recommendations. That's perfect for groups who can't decide, but also for anyone who knows the kind of thing they want to watch, but can't pick out the name.
Both of the new features are available now in the EE TV app.
