The big story
Shane Smith is known for his bombast, and his MacTaggart lecture at this year’s Edinburgh TV Festival lived up to that reputation. Amid asides and quips about his penchant for acid being responsible for commissioning decisions, he presented a big-picture narrative that places Vice at the forefront of a sea change in media.
The central pitch was that baby boomers are losing their grip on media as a millennial generation interested in issues such as LGBT rights and income inequality rejects most of what the established media produces and the way they distribute it. That he predicts, will lead to a frenzy of consolidation among the world’s big media companies as they struggle to catch up.
Though his talk was inevitably an attempt at self-aggrandisement, his suggestion that it is the media’s neglect of the issues that young people find important, and not the fecklessness of youth, is what makes it hard for traditional media to reach millennials, is food for thought.
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And finally...
In case you hadn’t noticed, The Great British Bake Off returned to BBC1 last night. There were no soggy bottoms, but Twitter naturally went into overdrive over every dollop of innuendo.
"Paul it's time for you to go to the soft play area, don't injure yourself on the balls" #GBBO HAHAHAHA pic.twitter.com/ZxTtIMGx7o
— Kate (@kate_kate734) August 24, 2016
That woman did not just say "I like the flavour of the cox". I can't cope. #GBBO
— Fiona Longmuir (@EscapologistFi) August 24, 2016
Did I just here the word.#moist #GBBO 🍰🍰🍰🍰🍰🍰🍰🍰🍰🍰 pic.twitter.com/WPZmGVcENW
— Lee Trolling Clarkey (@LeeClarke1987) August 24, 2016
How's the custard going to get in there?
— GBBOInnuendo (@GBBOInnuendo) August 24, 2016
"I'm going to poke it in"
#GBBO #gbboinnuendo
'It was a bit firmer than I wanted'
— Sarah Burton (@MsFloraPoste) August 24, 2016
Not a possible thing.#GBBO #filth
Great penetration .. very moist.. 👀 #GBBO
— Yasammez (@Yassammez) August 24, 2016
Tom’s gin cake also proved a hit, with Mary Berry showing her approval.
Mary finding out that there's alcohol in Tom's bake is everything #GBBO pic.twitter.com/yRhrjVrPmU
— Scott Bryan (@scottygb) August 24, 2016
Mary: "So what's this cake?"
— TechnicallyRon (@TechnicallyRon) August 24, 2016
"It's literally just a pint of gin"
Mary:"THIS COMPETITION IS OVER"#GBBO