Edinburgh TV festival 2011: Family Fortunes - in pictures

Lee Mack of Team BBC Photograph: Murdo Macleod/Murdo Macleod

Host Vernon Kay with Team BBC: BBC1 controller Danny Cohen, comedian Lee Mack, BBC3 head of communications Tessa Matchett, and BBC Entertainment commissioning editor Karl Warner Photograph: Murdo Macleod/Guardian

Team ITV: James Macleod, head of press, broadcasting; Sam Faiers, The Only Way is Essex; John Kaye Cooper, controller of entertainment; Peter Fincham, director of television Photograph: Murdo Macleod/Guardian

Team Channel 4: George Dixon, Controller of Channel Management; Alan Carr, Chatty Man; Jay Hunt, chief creative officer Photograph: Murdo Macleod/Guardian

Team Channel 4: Tina Flintoff, commissioning editor, features and factual entertainment; George Dixon, controller of channel management; Alan Carr, Chatty Man; Jay Hunt, chief creative officer Photograph: Murdo Macleod/Guardian

Sam Faiers from The Only Way is Essex of Team ITV, host Vernon Kay and comedian Lee Mack of Team BBC, Mack asked for a kiss – but only succeeded in getting one from Kay Photograph: Murdo Macleod/Guardian

Peter Fincham of Team ITV and Danny Cohen of Team BBC go head to head Photograph: Murdo Macleod/Guardian

Q: Name a famous TV puppet? Alan Carr: Piers Morgan Photograph: Murdo Macleod/Guardian