Lager lovers, rejoice. Innis and Gunn are launching pop-up Lager Booths around Scotland and their first stop is Edinburgh.
The ‘If You Know, You Know’ pop-up Lager Booth invites beer lovers to prove they’re ‘in the know’, with refreshing pints of Scotland’s Best Lager, according to 2020 Beer Awards, up for grabs.
Innis and Gunn will be touring around Scotland for five weeks with hidden pop-ups available for beer fans to prove they are 'in the know' and will be leaving clues on their social media channels.
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The Edinburgh brewery have already released clues on Twitter as to where the mysterious pop up could be in Edinburgh today.
In keeping with the intriguing campaign, just a hint of the Lager Booth’s location has been revealed on the brewer’s social channels.
Taking to Twitter they ask: ‘the street named after the capital’s famous landmark’. Are you ‘in the know'?
Once ‘you know’ where the Lager Booth is, all you have to do is prove your beer knowledge by answering a simple question about the Edinburgh lager brand and a refreshing pint of Innis and Gunn will be yours.
The pop-up Lager Booth is part of the award-winning brewer’s summer Lager campaign, ‘If You Know, You Know’.
Scots can expect a whole host of intriguing activities, taking place across Scotland set to entice new lager drinkers and reward loyal fans alike.
The ‘If You Know, You Know’ Lager Booth will appear in Edinburgh’s city centre from 1pm - 5pm today, Thursday 17 June, ready to reward thirsty beer fans who prove they’re ‘in the know’, with pints of their award-winning Lager Beer.
