An Edinburgh hairdresser has joined salons across the country in boycotting so-called "gossip magazines" following the tragic death of Caroline Flack.
The former Love Island host, 40, was found dead at her flat in London last week. A lawyer for the family said she had taken her own life.
Following her death, social media has been flooded with heartfelt tributes to the presenter - including a moving message from Edinburgh-born comedian Iain Stirling to his "friend".
An Instagram post, first shared by Caroline Flack back in December, has also since gone viral. It read: "In a world where you can be anything, be kind."
Her tragic death has led for calls to "be kind" in the media and online, with Hollyoaks actor Stephanie Davis leading a campaign for new legislation to prevent similar tragedies from happening again.
A number of petitions have also been launched in the wake of the presenter's death that demand tighter controls when it comes to the press; this includes one online petition, called Caroline's Law, which has already racked up over half a million signatures.
Hairdressers across the country are now joining the plight by banning celebrity magazines in their salons - which have long been a staple on the coffee table, often read by customers during their appointments.
Among those making the decision to swap out gossip magazines for more positive publications is salon owner Andi Kelly, 24.
Andi, who owns Andi Kelly Hair Studio in Juniper Green, slammed "pages and pages of negativity" in a heartfelt post to her customers explaining why she is no longer supplying celebrity magazines in her salon.
She wrote: "The hairdressing world has always been known to be 'infectious'. Today, I stand by many other hair salons and hairdressers who have made the decision to STOP providing GOSSIP magazines whilst you are having a service.
"As many of you will agree, after the recent sad news of Caroline Flack, the unfair press, the negativity bred in these magazines is not healthy. Pages and pages of negativity, fat-shaming, shaming celebs with no makeup and much more.
"We will only supply positive magazines providing personal growth, decor, food, fashion, hair inspiration, health and wellbeing."
"It is time we all make a difference and being in such an influenced industry. We want everyone who visits AKHS to be surrounded by positivity. We know this doesn’t stop online nasty comments and trolling. However, we want to help. We want the best for our clients and our staff.
"We standby other salons & businesses that have decided to stop fuelling toxic publications. Caroline was not alone", she added.
Andi opened the salon last year and told Edinburgh Live that said she hopes to create a more positive environment for her customers.
"I've taken this step because many of my clients confide in me about their own mental health struggles, I want to create a more positive environment in the salon.
"I don’t want to engage in a conversation where a client says to me 'look at the state of her face or whatever'. If all hairdressers did it that would make a huge difference", she said.
Andi joins hairdressers across the country, with Cornwall Live reporting a local salon has also decided to enforce the ban on celebrity magazines.
