The University of Edinburgh’s commercial arm Edinburgh First has appointed Amanda Ferguson to help grow its hospitality business.
The new head of business development was formerly head of business tourism with Marketing Edinburgh and has more than 15 years in the sector.
Ferguson will be responsible for re-establishing the university’s hotel and venue portfolio as Covid-19 restrictions ease.
It previously hosted more than 1,600 events for more than 130,000 delegates across 70 venues, prior to the pandemic. The university operated three hotels and turned it’s student accommodation into a hotel from May to September.
Ferguson, said: “The economic fallout from the pandemic has brought the whole hospitality and business tourism sector to a standstill.
"Our goal and ambitions are to use Edinburgh First’s world class products and services to boost the local economy and mobilise the city again.”
Lyndsay Wilkie, director of business development at Edinburgh First, added: “Creating a new business development team comes at an exciting time at Edinburgh First and we are looking forward to Amanda bringing her range of skills and experience to progress the business.”
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