Scottish hand sanitiser producer ClearWater Hygiene has announced a new £2.5m partnership with One Digital Signage, aimed at helping UK businesses in the fight against Covid-19.
Midlands-based One Digital Signage will supply digital display screens which let businesses using ClearWater hand sanitiser products promote hygiene information.
Built into ClearWater’s smart stand - which also includes an adjustable infrared temperature camera and integrated motion sensing dispenser - the screens deliver instructions to people entering a business or office.
While customers will have the option of purchasing the devices, ClearWater is also offering to supply them with no upfront charges, with the costs subsidised by on-screen video advertisements.
Under the agreement, One Digital Signage will deliver an initial 500 devices to ClearWater with an option to supply up to 1,000 units.
The partnership has the potential to generate up to £12m in advertising revenues for ClearWater over the next three years.
Edinburgh-based ClearWater was founded in March in response to the lack of high quality, fairly priced hand sanitisers available to the NHS and UK businesses when the pandemic took hold.
The company’s supply chain is completely British-based, with its 80% Ethanol liquid product distilled in Scotland and bottled in England.
Andrew Montague, chief executive of ClearWater Hygiene, said: “As we are able to supply these screens to our customers with no upfront costs, I’m confident we will see a rapid roll-out of these devices in shops, hospitality businesses, offices and other public-facing premises across the UK."
Richard Westhead, chief executive of One Digital Signage, added: “This investment will enable ClearWater’s customers to better manage health and safety within their premises and help them get back on track as the economy begins to open up again.”
