Eden Mill have opened their biggest store to date in Silverburn following the success of their Christmas pop-up store in the shopping centre.
The 1,900 sq ft store, located adjacent to Hugo Boss, stocks the St. Andrews distillers premium range of craft spirits, beers and merchandise, from award-winning gins to single malt whisky.
Customers are welcomed on an immersive in-store shopping experience to smell and touch the botanicals which feature in each of the gins and Eden Mill’s expert brand ambassadors are on hand to help find the perfect match for every taste, gin novice or enthusiast.
Euan Kinninmonth from Eden Mill said: "We are delighted to open the doors today to our new flagship Eden Mill store in Silverburn, joining a host of brilliant premium brands in the centre. The shop brings a taste of St. Andrews to Glasgow, as we eagerly anticipate the opening of our £10m carbon neutral distillery next year.”
‘The shop joins our store in St. Andrews as a hint of what’s to come from our distillery and for customers its one step closer to the real thing, as they can come inside, discover our story, taste our drinks and even discover how they are made.”
‘Later this summer we will be able to introduce the customers of Silverburn to our renowned and popular gin tasting, with a special room in the store dedicated to group tastings.
"We believe this multi-sensory experience is important to the customer returning to shopping centres and high streets across the UK, particularly in a post-covid world when consumers are used to shopping online.
"We love having the opportunity to talk with customers and send them home as ambassadors for the Eden Mill story.”
David Pierotti, General Manager at Silverburn said: “We’re always looking for innovative and exciting brands, and we are so pleased to have Eden Mill open their flagship store at Silverburn, following a wonderful pop-up store last Christmas.
"Our customers love independent Scottish brands and the team at Eden Mill are so enthusiastic about building a special experience into the customer journey, making them an excellent addition to the line-up at Silverburn.."
