Ed Sheeran will be the main sponsor on the front of Ipswich Town’s shirts next season, the club have announced.
The shirts of both the men’s and women’s will feature the title of Sheeran’s albums, “+-=÷x” below the dates of his word tour.
With regards to what this means, the 30-year-old said: “All will be revealed in time.”
Sheeran is a boyhood fan of Ipswich, who play in the third tier of English football and last played in the Premier League in 2002.
'The Tractor Boys' as they are known, missed out on the playoffs after a disappointing end to the season.
They are managed by former Sligo Rovers boss Paul Cook.
The deal is an initial one-year contract for the 2021-22 season.
Sheeran celebrated the news by posting a throwback picture of himself to his instragram, adorned in a classic shirt from the East Anglian side.
“The Football Club is a big part of the local community and this is my way of showing my support,” said Ed.
“I have always enjoyed my trips to Portman Road and I’m looking forward to going back there as soon as supporters are allowed into stadiums again.
“With the new owners from the US coming in, there are sure to be exciting times ahead for Ipswich fans, including myself. Hopefully we can stop being slightly on the huh!”
Town’s director of sales, Rosie Richardson, said: “We are obviously thrilled that Ed has agreed to become our shirt sponsor next season.
“I have worked with Ed and his management team on various initiatives over the years and welcomed Ed and his guests to Portman Road for many games. He has shown his support for his hometown in lots of ways and this is another example of that.
“We look forward to seeing Ed - and every other supporter - back at Portman Road next season.”