Ed Sheeran has given LadBaby his Greggs black card after he broke the record for the most consecutive Christmas Number Ones ever.
Sausage roll fan Mark Hoyle – better known as LadBaby – made history to score four Christmas Number Ones in a row with his track Sausage Rolls For Everyone.
The song, which featured Ed and Sir Elton John, surpassed the likes of The Beatles, Cliff Richard and the Spice Girls to take the top spot.
In appreciation of everything LadBaby has done for sausage rolls, Ed announced he was handing over his Greggs black card, giving him access to free food whenever he wants it.
Appearing in LadBaby's latest video Ed says: “When I played Jingle Bell Ball, Greggs gave me a black card for unlimited Greggs.
“I actually feel like the person who needs the Greggs black card the most is Mark, so I’m going to give mine to Mark.
“And Greggs, if you are watching and you get annoyed about this, please give Mark his own because he’s done more for your brand than anyone else in this country.”
Turning to Mark, Ed handed it over saying: “So Mark have it.”
An overwhelmed Mark replied: “Are you sure? This is literally the best day of my life.
“Thank you so much. Greggs I’m coming for you. Alright, I’m coming. I’m going to use this so much. This is going to be a regret.”
Filming the clip, Mark’s wife Roxanne bursts into laughter behind the camera as she sees the joy on her husband’s face as he contemplates a lifetime supply of sausage rolls.
When they zoom in to do a close up of the black card it still has Ed Sheeran’s name on it.
Mark explains: “That is what it looks like. I have officially a stolen black card. It’s getting abused.”
Social media star LadBaby’s former sausage-themed Christmas Number Ones include We Built This City (On Sausage Rolls) in 2018. This was followed by I Love Sausages Rolls in 2019 and their 2020 hit Don’t Stop Me ‘Eatin.
All proceeds from the singles go to the Trussell Trust food bank charity.
Despite years of adoration, Gregg's have yet to offer Mark his own black card. A petition to get him one currently stands at over 58,000 signatures.
“I am truly made up that Ed gave me his black card,” Mark added. “It’s the best Christmas I’ve ever had.
“In all seriousness, I’m not sure why Greggs have never wanted anything to do with us, I know they too have a partnership with the Trussell Trust and Fareshare and just think what we could achieve if we all worked together to use the power of sausage rolls for good and positivity!”
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