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Liverpool Echo
Liverpool Echo
National
Rebecca Koncienzcy

ECHO's Street Style from 10 years ago - what we were wearing

2010 was a big year for the UK - it was the year we had our first coalition government since the war.

Do you remember David Cameron and Nick Clegg, the Ant and Dec of politics, giving their sickly sweet press conference in the Downing Street Rose Garden - or as it is now known the Dominic Cummings Rose Garden?

Caroline Lucas became the first ever Green MP, Boris Johnson was just London's problem as he reigned as Mayor introducing the 'Boris Bikes' to the city.

READ MORE: Paul McCartney drove Bono to the MTV music awards in Liverpool

Explore the past: Get free access to our archive of thousands of photos taken as far back as 1878 with Memory Lane

In 2010 The Wanted and JLS were still together and topping the charts with songs like 'All Time Low' and 'The Club is Alive'.

Inception left us scratching our heads at the cinema and Downton Abbey was what we were all watching at weekends.

But what were we wearing? What gems of fashion were filling our wardrobes and high street rails in 2010?

The Liverpool ECHO has always enjoyed hitting the streets of Liverpool City Centre and snap some local fashionistas and their looks.

Before Instagram popularised the #OOTD (outfit of the day) trend, our 'Street Style' features showcased a gallery of glamourous ladies and gents out and about in town.

And in 2010 a classic preppy style of dress had well and truly made it to the streets of Liverpool with many favouring the simple tailoring of a light coloured suit jacket paired with skinny jeans and ballet pumps.

Many millennials still wear this type of outfit a decade on and remain defiant in the face of the skinny jean mockery from Gen Z on TikTok.

Celebs who embraced and inspired the preppy look included Kate Moss, Mischa Barton and Taylor Swift.

Vouge says 2010 saw the rise of the 'luggage tote' bag - a large bag that has parallel handles from each side and extra pockets and details on the outside.

Many of us will still have these and remember cursing them for not having a zip at the top.

According to Harper's Bazaar, one of the other most important trends to come out of 2010 was 'millennial pink' - something which we still see plenty of from clothing rails to home renovation Instagram accounts.

Harper's Bazar described it as a "slightly muted Barbie pink" that took over social media with pictures of everything from buildings to manicures in the colour.

Festival fashion also started to become a huge trend from 2010 - think scarfs, headbands, fringed detailing and cowboy boots.

Preppy chic was also a popular choice on the streets of Liverpool, potentially inspired by the likes of Gossip Girl and Taylor Swift.

For the boys, it was all about jeans and minimal trainers and luxe gym wear became a big fad for men and women.

Cycle shorts with heels are still in fashion and men still love a pair of grey joggers.

Bomber jackets and the preppy look for men was also doing the round in Liverpool City Centre by the time we got to 2014.

And staples like denim and leather jackets continue to reign as people's go to for a shopping trip at Liverpool ONE.

You can purchase a copy here of the Echo's 64 page Memory Lane special packed with nostalgic photos and articles.

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