If you went to school in the noughties and the early 2010s, you will remember one eccentric fashion label loved by lots of Liverpool schoolgirls.
Years ago, it become one of the go-to labels for the trend conscious girls of Merseyside. Inspired by the New York urban hip/hop and graffiti scene of the 80s, the Paul’s Boutique label could be seen on everything from quilted jackets to bags, statement tees and more.
The London born brand, which first broke through in the early 2000s, prided itself of incorporating a dose of British eccentricity into its designs. At one point, Paul's Boutique was everywhere and became known for its bold colours and eye-grabbing colour and pattern combos.
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At the time, the designs and signature PB logo could be spotted a mile away down hundreds of school corridors across Merseyside and beyond. Outside of school, you could also spot adults sporting the latest Paul Boutique's trends.
Many will remember the oversized Paul’s Boutique bags with chunky handles, that would be partnered with a fancy keychain or a neon scarf tied around one of the buckles. You could also get purses and t-shirts that simply said Paul's Boutique in comic-sans font, as well as heavily customised hoodies with rhinestones, cheetah print or bright colours.
A brand of choice for many Scouse girls, the brand soured in the noughties and early 2010s, before dipping in popularity. In its time, Paul's Boutique battled against fakes and perception that it was somewhat "chavvy."
At one point, school girls of a certain age will remember reality stars being papped in Paul's Boutique. When X Factor was at its height, many will remember seeing the likes of Cher Lloyd sporting the brand.
Did you ever own something from Paul's Boutique? Let us know in the comments section below.
The ECHO recently shared a throwback photo of a Paul's Boutique bag on our Facebook page - and many were quick to share their memories of the brand in the noughties.
Leighanne Kilshaw posted: "Don’t remember the hoodies but found one of my bags in the loft last week." Jo Collins said: "Used to love their bags."
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Vicky Gee commented: "Yep still got one here too." Anna Wheeldin wrote: "I loved their purses and hoodies. Never wanted the bags x."
Cunningham Katie wrote: "I had a purple peacock bag with a gold strap. Loved it." Rachael Duffin commented: "I had a khaki green jacket with all the logos on the back - loved it."
Claire Parry commented: "Loved my pink one xxx." Ann Marley said: "Cost me a fortune that shop."
Lisa Marshall said: "Still have my pink leopard print barbie one I had the hoodys and coats also still have one of the coats and a cardigan somewhere." Yvonne Holden said: "Still got my hoodie some were."
Heather Francis posted: "I had about 5 I different colour and sizes." Laura Sellers posted: "Loved my pb bag."
Gemma Cameron wrote: "Still got my bag and purse in my mums loft." And Emma Owen commented: "I remember I wanted the one with the padlock."
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Paul's Boutique bags, hoodies and more still lived tucked away in many of our wardrobes and lofts. But if you're ever feeling nostalgia, a number of items can still be bought on the likes of eBay for a couple of quid.
In recent times, we've seen 00s trends re-emerge, from Juicy Couture’s signature velour tracksuits to classic Ugg boots and Crocs - so maybe one day Paul's Boutique will make another appearance.
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