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The Guardian - UK

Jack Schofield

eBay to launch Google-style advertising system

"Online marketplace eBay Inc. is set to unveil a keyword advertising system for eBay sellers to promote auctions on other Web sites, borrowing from the strategies of Google and Yahoo," reports Reuters.

"Michael van Swaaij, eBay's chief strategy officer, told a conference of software developers here on Saturday of plans to allow eBay's army of auctioneers to run contextual ads on other Web sites in exchange for a cut of the resulting eBay sales."

The system, called AdContext, is expected early next week.

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