Mrs Hinch fever just won't stop.
While she's risen to fame thanks to her simple and affordable cleaning tips, savvy fans are taking her recommendations - and making money off them.
One product in particular is now listed on eBay for just under £100, despite only costing 89p, the Mirror reports.
As her fans know, Mrs Hinch swears by The Pink Stuff paste.
Touted as miracle worker by the cleaning sensation, the paste can clean anything from oven doors coated in grease to deep-fat fryers.
You can pick up a tub for under a pound from Home Bargains, and £4.99 will buy you 500g of the stuff on Amazon.
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However, clever eBay users are cashing in on the Hinch effect and are selling tubs of the multipurpose Pink Stuff with a serious mark-up.
This isn't the first time a product endorsed by Mrs Hinch has gone stratospheric.
Cleaning fans started to bulk buy £1 of Zoflora following her rise to fame last year.
How to remove scorch marks off iron - it takes minutes and costs pennies
Marks & Spencer saw sales of their £1 sponges also getting a massive boost after Mrs Hinch revealed she'd added them to her cleaning supply cupboard, which is dubbed "Narnia".
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