Great news for eco-conscious snackers – this year’s Easter eggs are the greenest ever.
UK choc firms say they have cut packaging volume by more than half in recent years, saving thousands of tons of materials and preventing thousands of lorry trips.
Cadbury says it has ditched six million plastic windows from its display boxes.
It comes after campaigners pressured manufacturers to reduce packaging from the 80 million Easter eggs sold each year in the UK.
Last month, Waitrose said its own-brand eggs would have 50% less plastic and 25% less cardboard.
Cadbury, owned by US giant Mondelez, began redesigning cartons last Easter.
It says it has removed 108 tonnes of cardboard by using only sustainably sourced material.
Its goal is to have zero net waste across its confectionery range by 2025.
Mondelez – whose brands include Fry’s, Green & Black’s and Belvita – also removed 1.1 million plastic trays from Christmas selection boxes.
Its UK boss Louise Stigant said: “In the past six months we have removed over 192 tonnes of packaging.”
