Danny Dyer has trademarked his name to flog products such as mugs.
The EastEnders star has filed documents with the Government’s Intellectual Property Office so he can use his name to sell merchandise.
The documents, which have been approved, stay in place for a decade before they need to be resubmitted.
He has filed papers to register his name in seven product classes covering hundreds of items such as clothes, kitchen utensils, toys, games, Christmas decorations, mouse mats and apps.
The actor, 42, is estimated to be worth around £5million thanks to his long-running role in Walford as Mick Carter, film parts, and pantomime appearances.
In 2016, Danny discovered he is related to English kings as BBC’s Who Do You Think You Are? traced his ancestry to Edward III and William the Conqueror.
There's been no shortage of drama for Mick Carter on Albert Square of late as the Queen Vic landlord has struggled with anxiety and panic attacks as wife Linda has spiralled further and further into alcoholism.
More drama is likely to collide with the couple too as the BBC soap looks set to celebrate its 35th anniversary in February where a major character is
Could one of the Carter clan be about to lose one of their most beloved members?
There are already
EastEnders continues on Thursday night at 7.30pm on BBC One.
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