From next month, all soaps will have their own dedicated slot, making it terribly easy to always remember when your favourite is on.
And if you like to follow them all? No problem. Either record them (in time-honoured fashion) and watch at your leisure or get with the kids and watch on demand via the catch-up services.
Just because EastEnders and Emmerdale are going to be on TV at the same time, should not mean that any soap fans have to miss out.
It is true that overnight ratings are no longer necessarily the best way of judging whether a show is a hit or not. Sometimes, with event TV like the finale of a big drama or entertainment series, it is a good indicator.
But often it’s the picture shown by the 7-day or even 28-day ratings - that really demonstrates if a programme has delivered an audience.
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EastEnders skews towards younger viewers so it stands to reason that many watch via their phones or other devices at moments when it is convenient. A whopping 285million streams for 2021 is not to be sniffed at.
And repeating Doctors seems like a very good idea. I’ve often wondered why they don’t repeat Father Brown, starring Mark Williams, considering it’s a huge hit in more than 200 territories and is shown on primetime in the US but only on daytime in the UK.
We all know the BBC is being squeezed for cash as the government freezes the licence fee and tries to work out a new funding formula for the future.
So good quality, same-day repeats are a great idea. Why not bring Doctors to the audience who are at work when it goes out in its normal slot at 1.45pm?
It worked for Neighbours in the 90s…
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