M&S Livingston has announced the arrival of award-winning early years toy specialist, Early Learning Centre.
Opening this week, the new ‘shops in shop’ will stock Early Learning Centre’s best-selling toys, designed to support children’s learning and development in a dedicated area.
The ‘shop’ will offer a fun shopping experience for the whole family, with interactive play tables complete with Happyland products for little shoppers to enjoy.
As well as having the chance to pick up some new toys, visitors to the new Livingston shop will also have the change to meet a surprise Early Learning Centre character on August 27.
M&S Livingston are the first stores in Scotland to welcome Early Learning Centre in August – and three out of ten, nationwide.
The opening follows the expansion to stores in Easter this year, after initially launching on M&S.com at the end of 2020, where product proved popular with shoppers.
David Bates, M&S regional manager for Scotland West, says: “We’re delighted to welcome Early Learning Centre here to three M&S stores in Scotland. The team and I can’t wait to welcome families to our new interactive shopping experience, where little shoppers will be greeted with fun in-store activities to enjoy. We’re proud to serve Scottish families and the opening of our new Early Learning Centre shop is a great addition to the store’s growing family product range and services.”
The partnership with Early Learning Centre is part of the ‘Brands at M&S’ strategy which offers customers access to a carefully selected group of brands and all the advantages of shopping with the M&S platform. The brand curation, which is predominately online, is a mix of complementary products and areas M&S doesn’t have an extensive own brand range – such as toys.
Early Learning Centre will open at M&S Livingston this week. The Early Learning Centre range will continue to be sold on M&S.com and will be available for next day delivery and Click & Collect to M&S stores nationwide.
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